Big stores and long-recognized brands are known in the physical world, but what about online? In the anonymous world of the Web, consumers want to be certain about the site they’re visiting, to know the business behind the site is real. Identity is the foundation for trust. Without identity, legitimacy will always be suspect.
True Site is a way for Web sites, even without brand or name recognition, to display their business identities online, and to show they are legitimate.
True Site is a smart icon that is placed on a Web page(s) that identifies the site is legitimate, authentic, and validated via an active call to geotrust.com.
Organizations enrolled in True Site use their on-line identities to send these messages:
Owner is known and associated with the Web site
Consumers know that your organization is legitimate
Consumers know that your Web Site is genuine
Smart icon has company and time/date stamp embedded. If a user tries to recreate a static image, it will not update with the current time and date.
Before True Site is issued to an organization, site association with a business is verified, stored, and accessed via GeoTrust's smart icon. When the user clicks on the smart icon, the server performs a domain name lookup to verify that the user is clicking on a legitimate icon. Consumers, seeking to know and trust the Web domains they visit, will know from the icon if the Web site owner is a True Site member. It’s a way to show legitimate sites and make eCommerce safer.
Installation
True Site requires a simple integration for the Web site owner. A html image tag is added to the page to securely confirm identity and protect against site spoofing. See True Site FAQs for more information.
Enrollment & Disclosure
Enrolling in True Site is accomplished when an enterprise representative completes the True Site enrollment form, triggering a check of the enterprise’s ownership of the domain name. Once the Web site owner is established, a representative discloses business information about the company, for display upon viewer command.
